The legendary shop in Innsbruck sells and awards mountain bikes, skis, snowboards and all kinds of equipment. Several very different variants were created in the redesign process. The clients opted for the first design, the design of which scores with strong contrasts and clear typography. The mountain has been included as a defining component in the pictorial symbol and embodies the closely interwoven relationship of the Coreshop to the mountain world. The simple and abstract forms play with the slopes of the mountain and place the letters in the middle of the place of supremity. The strictly monochrome design allows for a free color design in line with new trends. All the designs are aimed at different realignments: once the emphasis is on mountain sports and performance, once on a sporty tradition and nostalgia, once on luxury and fashion.