80 different folders and brochures were exported
No sacrifice in design variety and freedom due to automated production
Clean formatting for technical and mathematical content
Komplex flexible layouts with tables, notes, image captions and recurring content
Step-by-step tutorials with reusable steps, notes and captions
With the help of the content pipeline a precursor of the now online service Content-Crank.com, we were able to let the 80 print types with 12-80 pages in three languages flow automatically into the prepared master layouts within a few days after the respective content releases in the content pipeline platform. In this way, we were able to avoid enormous expenses and delays and print them on a train almost without any typesetting errors. In the case of conventional production, this production would not have been possible, would have caused much higher printing costs and, as a result, typesetting errors and misprints would inevitably have happened.
The conclusion:
- On the customer side approx. 4-6 months of content creation, reviews and approvals with 2 persons
- Catalogues, price lists, product data sheets, instructions, technical information, package leaflets, etc.
- ca. 80 different types of printing/advertising brochures from 12-80 pages
- 54 Module catalogues with 20-80 pages Catalogue production
- total approx. 150 exports in print quality layout variants etc.
- Thousands of tests for possible content types and data structures
- 1500 CMS pages
- 2300 printed pages with partly elaborate pre-press
- 9 days set and production for the trilingual catalogue
- 1 Person
- 0 typesetting errors *
* Of course there are errors-but very few for this content quantity. All errors have been released in multiple instances and can be traced back. The print data export/record did not cause any errors.