See the design process for the ContentCrank monogram in the time lapse. ContentCrank is a web platform that accelerates layout productions by allowing large content volumes to be exported directly into Adobe ® InDesign files through simplified editing, release and translation processes.
The task of the logo design for a little tangible online service had to be a typographic symbol or monogram. At the same time, the design processes both C-initial letters, the name itself "Crank" or the "crankset" and the fact that the core function of the service consists in the conversion of complex data sets.
The concentric circles form several "C" forms, while the rotation in the room describes the process of conversion. The illusion of a rotational movement is supported by the concentric lines and their intersections.
As far as a nice idea-but an equally effective design had to be found.