Clear Overviews for Products and Content Pages
Detailed Product Pages with images, icons, drawings, tables with automatic footnotes, standards and notes
Detailed Product Pages with images, icons, drawings, tables with automatic footnotes, standards and notes
Rich content pages with Images, text, lists, tables, formulas, image descriptions, notes and standards
Step-by-step tutorials with reusable steps, notes and captions
Step-by-step tutorials with reusable steps, notes and captions
Adobe Indesign® IDML export with full control over design and formatting
The programming of a central marketing content management allows the seamless collaboration between different departments of the customer, the agency, photographers, illustrators, graphic designers and translators. Thus, an always up-to-date and versioned content source could be built with clear and granular text and image components.
Different types of content creation, such as classic CMS editing, automated imports of translated data and bulk creation from database exports, Excel and CSV data complement each other. Always versioned and clearly, every change is subject to a release cycle in which marketing and agency can individually bless or reject the changes made by graphic designers, copywriters and translators.
Often recurring content parts, such as captions, references, standards and guidance steps, are only available once as unique data objects with their translations. Likewise all the images used and of course product and content pages, which are used in different contexts and later brochures.
In this way, we ensure that the content-related error sources, the entire text quantity and thus all translation efforts remain as low as possible via an extensive and detailed amount of content. This also applies to record, print and layout errors due to ongoing release cycles without having to make changes to existing layout and print data each time.
After all contents of a section have received their content release, an export in prepared master layouts is possible. These layouts are to be created for graphic artists as usual, and with simple steps, Adobe InDesign ® designs become exportable IDML master layouts. Due to the fact that the central content is now facing a single central layout file, with all the necessary templates, object, typography and table formats, changes to the design are to be implemented quickly and easily-with the guarantee that later all types of printing will take over these changes correctly.